IKEA
IKEA
SPEC WORK CREATED DURING INTERNSHIP AT OGILVY
The Problem: Discomfort Is Everywhere
NYC SUBWAY CARS
Stadiums
The Idea: IKEA will launch a series of takeovers in uncomfortable public spaces, replacing the painful seating with cozy IKEA furniture.
IKEA TAKEOVERS
AIRPORT TERMINALS
More Takeover Locations
Bus Stops
PR HEADLINE
“IKEA revamps NYC Subway cars with couches in efforts to reimagine comfort.”
Uncomfortable Prompts:
IKEA prompts you to share the most uncomfortable places in your day-to-day for a fun social competition.
The winning places will be chosen by IKEA for a renovation - transforming them into cozy, inviting spaces with IKEA furniture.
Art Director: Andrea Paredes
Elevators
