Work pitched at DNY Hill Holiday
We concepted holiday activations for BJ’s Wholesale.
Our first idea was to bring a White Christmas to the least likely place. It also happened to be BJ’s newest market.
A WHITE CHRISTMAS, EVERY KID'S DREAM. FOR SOME IT’S REALISTIC FOR OTHERS, LIKE OUR FRIENDS IN TEXAS IT’S JUST A DREAM. UNTIL THIS YEAR. BJ’S IS OPENING UP A SWEEPSTAKES TO BRING THE SNOW TO A SELECT FEW FAMILIES IN TEXAS.
Another idea we had was to be community leaders by serving those in need with a thanksgiving dinner in on of BJ’s locations.
HOME OF THE SAVE. HOME. A HOME DOESN’T CLOSE IT, IT STAYS OPEN. THAT’S WHY THIS THANKSGIVING WHEN EVERYONE CLOSES THEIR DOORS, BJ’S IS OPENING THEM IN SELECT LOCATIONS TO DELIVER A TURKEY DINNER TO PEOPLE WHO CAN’T AFFORD ONE. THE SEASON OF GIVING DOESN’T STOP AT OUR MEMBERS, IT GOES THROUGH OUR COMMUNITY.
One example of an influencer we could invite could be the “Queen of Christmas”
Our next idea we had BJ’s take over an Airbnb and turn it into the biggest BJ’s Christmas decoration display ever.
BJ'S TRANSFORMS AN AIRBNB INTO THE ULTIMATE HOLIDAY HOUSE, FULLY DECORATED WITH BJ’S PRODUCTS.
THE HOUSE OPENS UP FOR AN UNFORGETTABLE COCKTAIL PARTY, INVITING A MESH OF LOCALS AND INFLUENCERS TO COME AND ENJOY THE HOLIDAY’S WITH BJ’S.
THE BEST PART - EVERYTHING IS SHOPPABLE. WHETHER A GUEST AT THE PARTY OR MEMBER ONLINE, YOU CAN SCAN OR CLICK WHATEVER CATCHES YOUR EYE!
One more idea we had was to create an AR experience for shoppers in the store to make the stressful shopping season a little more fun.
BUILT INTO THE EXISTING BJ'S APP, THE HOLIDAY TRAIL BRINGS HERO PRODUCTS TO LIFE IN STORE.
OPEN THE APP, PICK YOUR HOLIDAY FILTER, AND WATCH THE MAGIC HAPPEN.
FOLLOW THE CHRISTMAS TRAIL - WATCH A REINDEER FLY THROUGH THE BAKERY, OR EVEN SANTA TAKE A BITE OUT OF A COOKIE.
FOLLOW THE THANKSGIVING TRAIL - SCAN A TURKEY AND HE’LL RUN DOWN THE AISLE…
THE OPTIONS ARE ENDLESS!
FOR KIDS IT'S A REASON TO USE THEIR IMAGINATIONS. FOR PARENTS, IT'S A REASON TO DOWNLOAD THE APP.
Art Direction Partner: Alice Tunini