DUNKIN'
DUNKIN'
Objective: Gain attention at the start of the Baseball season.
Strategy: Create a Boston story worthy of generating buzz.
Insight: Dunkin’ and the Red Sox are important to Boston. Wally their mascot is the team’s new celebration and will be a fun place to play in current events within Boston.
Have a burner account expose Wally, creating the initial rumors.
SOCIAL
TV
Giveaway Night/Promotion
Dunkin’ will be sponsoring a giveaway at a Red Sox game featuring the homerun celebration “hat” or a variation of the “hat”