AMC
AMC
No matter how you look at it, our homes are hectic, especially when you throw a roommate into the mix. The times we need peace and quiet seem to be the loudest and most frustrating. As convenient as it is to flick on some Netflix from the couch, it will never have the calmness of the theaters. At AMC, the movie is the focus, an experience worth all your attention.
Objective: Increase attendance from Gen Z and Millennials.
Key Message: Seeing a movie in the theaters is better than watching it at home.
Insight: Our homes are the craziest places on the planet.